Statistics indicate that at least seven out of ten new products fail! You can reduce this risk by testing your idea prior to making big investments in time and resources.

• Practical, hands-on examples of the process behind business idea testing and the opportunity to experience several types of experiments firsthand.
• This course is based in part on “Testing Business Ideas” by David Bland and Alex Osterwalder.
• Participants are encouraged to download the preview version of the book at the www.strategyzer.com website.
• A PDF version of the presentation materials, along with a PDF e-book, “Talking to Humans”, will be provided to participants after the completion of the workshop.

Entrepreneurs looking to:

• Who are starting a company
• Creating new products or services for an existing company