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Successfully Launching Products into New Export Markets
Description:
95% of available global market is outside USA. There are tremendous opportunities to provide new & innovative products/services in markets throughout the world. Your business receives many benefits from going global. But it also requires commitment of management.
“Made in USA” is BIG advantage that you will have as you move your product to global markets. Understanding your product/service in the global environment is critical. The design, packaging, promotion of your product will require research and understanding of how it will considered in various global markets. The webinar will provide tools for evaluating your product.
Selecting the right markets for your products or services is a critical step in a successful launch. Markets are not the same; language, geography, culture, currency, distribution, regulation, and taxes all matter in selecting your markets. A variety of resources exist to help with the market selection process.
Once you validate the product and select your markets, you need a plan on how to “go to market”. Whether you are selling through the internet or shipping bulk freight, there are a variety steps that need to be developed and defined to allow you to effectively launch your
In this webinar, you'll receive:
- Knowldge on the benefits of selling your products and services globall
- Tools to Assess you product/service for global markets
- Information on how to research and select markets
- Guidance on how to reach global markets from anywhere
Who should attend?
- Businesses considering launching products in new export markets
- Businesses looking to evaluate the risks of exporting
This webinar will be facilitated by Bill Pearce. Bill is an accomplished 35+ year corporate business executive, small business owner and coach, who leverages real world global experience to help new and existing businesses succeed. Bill made a career leading large capital projects, mergers and acquisitions, ensuring product competitiveness, and managing international teams in North and South America, Europe and Asia. He has in-country experience in China, South Korea, Vietnam, Thailand, Singapore, United Arab Emirates, Saudi Arabia, and India
