Going Global: Exploring International Distribution Options
You created a unique product and targeted some global markets. Now your adventure is just getting started…
From sales and marketing to delivery to warranty, the global expectations of your company will vary by country and even by city. Local laws and regulations can also trip up even experienced importers and exporters. Companies going global need a global distribution channel strategy to manage all the moving parts.
The internet continues to open global market opportunities through eCommerce. Traditional importing/exporting though continues to dominate global trade. What is the right approach for your business?
Understanding and meeting the needs and expectations of your customers
Traditional vs eCommerce channels in global markets
Reliable and informed global product deliver
Distributors, Agents, Brokers- Using the right tool
Creating your global distribution channel strategy