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Go-To-Market Strategy
Description:
Are your prototypes ready to be delivered to your early adopter customers?
Are early customers prepared to give references to validate your value proposition?
Then you are ready to go to market!
Join us on a step-by-step journey through developing your essential go-to-market strategy. Learn how to identify and develop a loyal customer base whose insights will propel you up the ladder to beachhead customers and beyond. Learn how to swim in the blue ocean where competition is about being unique, not just being the best. This session provides methods to facilitate developing your pricing and competitive strategies and selecting the right marketing and sales channels. The result is an actionable go to market plan for your product.
Participants will receive:
Participant takeaways:
- A Step-by-Step Process to Bring Your Prototype to Market
- Pricing Considerations as Part of an Overall Brand Strategy
- Comprehensive Information on Different Sales Channels
Who Should Attend?
- Health and Life Science Entrepreneurs
- Entrepreneurs Seeking to Launch their Medical Prototype
