Customer Discovery results in Strong Value Propositions which leads to Great Companies:

Every startup should be questioning their core business assumptions, whether you are an established startup looking to expand, or an early innovator, customer discovery can remove your biases and enable evidence-based decision making.

This Health and Life Sciences Center of Excellence Masterclass is for busy innovators who need to validate their business model and learn effective customer discovery. This workshop provides tools to facilitate sophisticated interviewing and the skills to transform your startup into an evidence-based behemoth. Unlike other general-purpose workshops, we have a strong healthcare background and provide useful tools like the Business Model Canvas and Customer Discovery Frameworks. This workshop imparts practical and actionable steps for health and life science startups to validate their value propositions and continue on the road to success.

Healthcare is a complicated industry where it is difficult to validate business assumptions or achieve product-market fit. Learn how to reduce the risk of your business ideas with early and effective customer discovery. Then take that information and craft a feasible, desirable, and viable business model that highlights your strengths and weaknesses and harness a sustainable market strategy.

• A Framework to understand your customers and opportunities for growth
• Help understanding your business model
• Advice on validating customer interest in your startup

Who should attend?

• Health & Life Science Entrepreneurs who are:
  • Starting a company
  • Creating new products for an existing company
  • Creating new services for an existing company