Upcoming Webinars - Widener SBDC

Instagram – Growing Your Page

sbdc-admin2025-09-22T08:42:02-04:0010/01/2025| Ready to turn your Instagram into a powerful marketing tool? Join us as we break down the strategies and features that help small businesses thrive on Instagram. With constant updates on the platform and the algorithm, it is important to stay up to date with Instagram and plan out your growth. Whether you’re new to the platform or looking to boost your current presence, we'll discuss practical steps to attract followers, engage your audience, and convert followers into customers.|

Facebook – Growing Your Page

sbdc-admin2025-09-22T08:41:45-04:0010/08/2025| Join us as we break down the strategies that help small businesses grow on Facebook. With constant updates on the algorithm, it is important to stay up to date with Facebook and plan out your growth. Whether you’re new to the platform or looking to boost your current presence, we'll discuss practical steps to attract followers, engage your audience, and convert followers into customers.|

Marketing Basics for Entrepreneurs

sbdc-admin2025-09-22T08:42:14-04:0010/09/2025| Whether you're a budding entrepreneur, a seasoned professional, or simply curious about the world of marketing, this session is tailored to provide you with essential insights. From understanding target audiences to crafting compelling messages, we'll explore key concepts that form the backbone of successful marketing strategies. Discover practical tips, industry trends, and actionable techniques to kickstart your journey or refine your existing approach. Don't miss this opportunity to gain valuable knowledge and elevate your marketing game!|

Idea to Action – Customer Discovery

sbdc-admin2025-09-22T09:08:28-04:0010/14/2025| This workshop explores why many companies fail to gain traction due to limited understanding of their customers. Participants will examine how to identify customer “jobs to be done,” pain points, and desired gains, and how to translate those insights into compelling value propositions. Companies fail because they do not understand their targeted customers and fail to get any traction. How to understand the targeted customers' jobs to be done, pains, and gains desired and to formulate a valid value proposition. Techniques such as the Elevator Pitch, Value Proposition Canvas, and other methodologies are utilized, and discussions on interviewing techniques|

YouTube – Growing Your Page

sbdc-admin2025-09-22T09:37:32-04:0010/14/2025| Join us as we break down the strategies that help small businesses grow on YouTube and how to access certain items within the platform to help you grow|

AI Tools for Entrepreneurs: Mastering the Latest Updates in ChatGPT, Claude & Gemini

sbdc-admin2025-09-22T11:39:49-04:0010/15/2025| This practical one-hour workshop is designed for small business owners who want to stay ahead of the curve. We’ll walk through the latest updates in today’s most popular AI platforms, show you how to use them to streamline tasks, and explore advanced techniques that boost productivity and creativity. No technical background required - just curiosity and an interest in learning what’s new.|

Brands That Rally: Make Meaning, Make Money

sbdc-admin2025-09-22T11:38:31-04:0010/16/2025| If you’re done playing small and tired of blending in… this talk is for you! Most small businesses fail not because their offer is bad, but because their brand is vague, generic, and trying to hard to look good instead of standing for something real. This talk shows purpose-driven leaders how to swing big with the RALLY™ Method: cutting through the noise with clarity, leading with heart and conviction, and building a brand people actually rally behind. You’ll walk away ready to charge what you’re worth, attract the right people, and turn your mission into a movement that matters.|

Artificial Intelligence for Beginner – Live

sbdc-admin2025-09-22T10:45:30-04:0010/21/2025| Curious about or just starting Artificial Intelligence but not sure where to go? Join us for Artificial Intelligence for Beginners, a hands-on in-person event designed to introduce you to the exciting world of AI—no technical background required! This hands-on workshop will demystify the basics of AI, from how it works to where it shows up in everyday life. You’ll experiment with real AI tools, explore fun and practical applications, and walk away with a solid understanding of how this powerful technology is shaping the future.|

How to Start & Operate a Small Business

sbdc-admin2025-09-22T09:35:54-04:0010/30/2025| If you are in the early stages of starting a small business, or if you have started up your business and realized you missed a few things - you have come to the right place. Join attorney Joe Greco. Esq. in a discussion of the ‘nuts and bolts” issues that should be considered when starting and operating a small business. Frank will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers and other related topics.|

Business Model Canvas – Map Your Path to Success

sbdc-admin2025-09-23T11:37:33-04:0010/23/2025| Running a business is exciting—but it can also be overwhelming. Where do you start? How do you keep it all connected? The Business Model Canvas (BMC) is your answer. In this webinar, you’ll learn how to map your entire business on a single page—customers, products, revenue, and the systems that make it work. The BMC is simple, visual, and practical, giving you a clear snapshot you can use to plan, test, and grow.|

UPCOMING VIRTUAL TRAININGS