What successful small business owners have in common is an intense passion for their product and service, and Bill Moseley is a strong believer in his product. Bill has a passion for cycling, but he could not ride today without the creation of the Ortho Pedal. After numerous injuries to his legs and knee, Bill underwent knee replacement surgery. He tried to get back on his bike after surgery, but it was impossible for him to achieve the required range of motion to ride.
Thinking he would never be able to return to his favorite activity, Bill conducted intensive research, but could not find a way for him to get back on his bike. Eventually, Bill learned that if you shorten the length of a bicycle crank arm it allows you to pedal with limited range of motion. He teamed up with an inventor and manufacturer to market the product that could get him back in the saddle. After experiencing such powerful results with the Ortho Pedal, he continues to ride comfortably, and Bill decided to share his breakthrough with others who could no longer pursue their passion for bike rides.
Building a business around the Ortho Pedal provided several challenges, however, In addition to creating Ortho Pedal, LLC, Bill owns a construction business and grass-fed beef business. Owning and managing one business is a full time effort so three businesses was an obstacle to the most dedicated of entrepreneurs. A crucial challenge was providing Ortho Pedal the exposure it needed to make the difference Bill was seeking. This marketing need sparked the contact between Ortho Pedal and the Widener University Small Business Development Center to assist Bill on his mission to get others back on their bikes.
William W Moseley