As a business owner, your time is often consumed with building a better products and services. Unfortunately, having the technically superior product or service does not always translate into business success.
This workshop uses a Design Thinking framework to look at 3 stories from big business success and translate them into meaningful and actionable direction for small business leaders. Design thinking is a creative problem-solving process that focuses on a user-centered approach to create a solution.
Lesson 1: Business Model Innovation
Lesson 2: Identifying Customer Values
Lesson 3: Designing For Customer Jobs
Presenter: Peter Hornberger