Brands and Fans

/brand(z)/ /and/ /fan(z)/

2 hour workshop

A long time ago in a galaxy far, far away, a smoke-filled room full of marketing executives told customers what they wanted through mass marketing efforts. However, in today’s economy big businesses are growing through personalized experiences and engagement. Businesses like the Philadelphia Eagles and Coca-Cola focus on personalized experiences to create a new generation of customers and fans.

Presenter: Brian Larson

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WIDENER UNIVERSITY SBDC · Leslie C. Quick Center, 1304 Walnut Street, Chester, PA 19013 · 610.499.4109

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