For SBA Emerging Leaders

This year, we are hosting a series of alumni meetings to offer continued learning and networking opportunities as you continue to work on your growth plan.

Kim Stout and Widener University Small Business Development Center, will facilitate these meetings, along with guest experts and other SBA resource partners.  You will meet fellow Emerging Leaders alumni from other years, introducing new network-building opportunities within a trusted network. 

Session 1:

Innovation and Leadership

June 26, 2019

Forging Invincible Businesses Masterclass

 

In this master class DISCOVER unmet market needs, SHAPE your product/service for the future, LEAD to evolve your business, IDEALIZE new opportunities, BENCHMARK against best practices, INCREASE customer insight, FORGE an invincible business.

This master class will provide participants with proven techniques to design invincible value propositions and sustainable business models.

Emerging Leader Alumni Price

8:00 AM - 12:00 PM

Location: Small Business Administration, 660 American Ave, Suite 301, King of Prussia, PA

No Cost

Session 2:

Brands and Fans (Marketing & Sales)

September 24, 2019

I Got Engaged to a Stormtrooper

and You Can Too

 

A long time ago in a galaxy far, far away, a smoke-filled room full of marketing executives told customers what they wanted through mass marketing efforts.  However, in today’s economy big businesses are growing through personalized experiences and engagement. Businesses like the Philadelphia Eagles and Coca-Cola focus on personalized experiences to create a new generation of customers and fans.

Emerging Leader Alumni Price

9:00 - 11:30 am

Location: Small Business Administration, 660 American Ave, Suite 301, King of Prussia, PA

No Cost

Session 3:

Emerging Leaders Commemoration

October 9, 2019

Further Event Details are Coming Soon

Several generations of graduates of the emerging leaders’ program will gather for a high impact networking session.

 

  • Key Note Speaker TBD

  • Platinum Sponsor TBD

  • Program sponsor: Seedcopa and Widener University.

Emerging Leader Alumni Price

6:00 - 8:30 pm

Location: Details Coming Soon

No Cost

 

Session 1:  Innovation and Leadership

Forging Invincible Businesses

DISCOVER unmet market needs, SHAPE your product/service for the future,LEAD to evolve your business, IDEALIZE new opportunities, BENCHMARK against best practices, INCREASE customer insight, FORGE an invincible business.

Masterclass Topics

Does my idea have what it takes to attract customers?

 

Learn how to make a one page map of your business model to identify opportunities.

Maneuver and

Benchmark

What makes you different and better than your competition?

 

Learn how to identify opportunities and communicate your value to customers.

Forge, Temper, and Harden

Are there alternative ways to design my business?

Learn how to prototype your business model by testing and evaluating critical components.

Experiment and Sharpen

Will my business generate enough revenue to operate?

Learn how to estimate revenues and expenses to see if the business model is viable.

Deploy and Seize

Start Forging Your Invincible Business Today

 

Forging an Invincible Business

/fawr-jing/ inˈvinsəb(ə)l/ ˈbiznəsəz/

workshop series

DISCOVER unmet market needs, SHAPE your product/service for the future, LEAD to evolve your business, IDEALIZE new opportunities, BENCHMARK against best practices, INCREASE customer insight, FORGE an invincible business model and value proposition.

Forge it

What do you get?

 

Each entrepreneur receives

  • intel on how businesses make money

  • world-class resources/tools 

  • a best selling business book

  • intel on successful business cultures

  • design and test portfolio

Who should attend?

 

Established entrepreneurs who want to

  • idealize new opportunities

  • launch a new product/service

  • develop customer insights

  • design strategy portfolios

  • optimize operations

  • set cornerstone for growth

Get Started with I Got Engaged with a Stormtrooper...

 

Session 2: Fans and Brands

I Got Engaged With a Stormtrooper and You Can Too

After meeting a Stormtrooper and learning how some fans of Star Wars turned into fanatics, we created a presentation to translate those lessons for small businesses.  Through examples from successful branding activities, this session challenges traditional views of fans solely as consumers and introduces a contemporary view of fans as both consumer and interpreter of branded messaging that extend their reach by producing content, resources, and discussions.  

New generations called for a new hope of personalized, engaged, and co-created relationships with the brands, products, and services they value.  As a result of considering the role of fans in the marketing mix of the next generation, business owners can explore methods to engage fans and encourage them to become part of an extended network of co-creators shaping and influencing the marketing and branding of the business.

Get Engaged with Fans and Brands Today

 
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WIDENER UNIVERSITY SBDC · Leslie C. Quick Center, 1304 Walnut Street, Chester, PA 19013 · 610.499.4109

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