For SBA Emerging Leaders
This year, we are hosting a series of alumni meetings to offer continued learning and networking opportunities as you continue to work on your growth plan.
Kim Stout and Widener University Small Business Development Center, will facilitate these meetings, along with guest experts and other SBA resource partners. You will meet fellow Emerging Leaders alumni from other years, introducing new network-building opportunities within a trusted network.
Session 1: Innovation and Leadership
Forging Invincible Businesses
DISCOVER unmet market needs, SHAPE your product/service for the future,LEAD to evolve your business, IDEALIZE new opportunities, BENCHMARK against best practices, INCREASE customer insight, FORGE an invincible business.
Does my idea have what it takes to attract customers?
Learn how to make a one page map of your business model to identify opportunities.
What makes you different and better than your competition?
Learn how to identify opportunities and communicate your value to customers.
Forge, Temper, and Harden
Are there alternative ways to design my business?
Learn how to prototype your business model by testing and evaluating critical components.
Experiment and Sharpen
Will my business generate enough revenue to operate?
Learn how to estimate revenues and expenses to see if the business model is viable.
Deploy and Seize
Forging an Invincible Business
/fawr-jing/ inˈvinsəb(ə)l/ ˈbiznəsəz/
DISCOVER unmet market needs, SHAPE your product/service for the future, LEAD to evolve your business, IDEALIZE new opportunities, BENCHMARK against best practices, INCREASE customer insight, FORGE an invincible business model and value proposition.
What do you get?
Each entrepreneur receives
intel on how businesses make money
a best selling business book
intel on successful business cultures
design and test portfolio
Who should attend?
Established entrepreneurs who want to
idealize new opportunities
launch a new product/service
develop customer insights
design strategy portfolios
set cornerstone for growth
Get Started with I Got Engaged with a Stormtrooper...
Session 2: Fans and Brands
I Got Engaged With a Stormtrooper and You Can Too
After meeting a Stormtrooper and learning how some fans of Star Wars turned into fanatics, we created a presentation to translate those lessons for small businesses. Through examples from successful branding activities, this session challenges traditional views of fans solely as consumers and introduces a contemporary view of fans as both consumer and interpreter of branded messaging that extend their reach by producing content, resources, and discussions.
New generations called for a new hope of personalized, engaged, and co-created relationships with the brands, products, and services they value. As a result of considering the role of fans in the marketing mix of the next generation, business owners can explore methods to engage fans and encourage them to become part of an extended network of co-creators shaping and influencing the marketing and branding of the business.