Design Thinking for Growth

/dəˈzīn/ /ˈTHiNGkiNG/

As a business owner, your time is often consumed with building a better products and services. Unfortunately, having the technically superior product or service does not always translate into business success.

This workshop uses a Design Thinking framework to look at 3 stories from big business success and translate them into meaningful and actionable direction for small business leaders. Design thinking is a creative problem-solving process that focuses on a user-centered approach to create a solution.

Lesson 1: Business Model Innovation

Lesson 2: Identifying Customer Values

Lesson 3: Designing For Customer Jobs


Presenter: Peter Hornberger

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WIDENER UNIVERSITY SBDC · Leslie C. Quick Center, 1304 Walnut Street, Chester, PA 19013 · 610.499.4109

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